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The basic thinking as far as a perfect business planning is concerned, is conducted when the following happens:

• When you are involved in starting a new venture (organization, product or service)
• When you are going for an expansion of a current organization, product or service
• Buying a current organization, product or service
• If you want to involve yourself in the improvement of the management of a current organization, product or service

As far as the format of a business plan is concerned, there is a wide range of formats that are available for a business plan. It all depends on the complexity and the infrastructure of a particular organization as to what kind of format is selected and how much content should be included in a plan. All these factors also depend on the demands of those who will use the business plan to make a decision, eg, an investor, funder, management, Board of Directors, etc.
What is the main of the content that is included in a business plan? Let me give you a quick guide to the content:

1. Describe the venture as to what kind of organization, service or product it is!
2. You must also include often including its primary features, advantages and benefits
3. Next thing that you want to consider as to what the organization wants to do with it (buy it, expand it, improve it etc.)
4. You have to provide a proper justification of the product, may be you can do a research as well (eg, results of research that indicate the need for what the organization wants to do)
5. The next thing is to get indulge in making a proper marketing plan of your venture that should include research results about how the venture will be marketed (eg, who will be your target audience, who are the people who are actually going to buy it, why they need the venture as to what will they get after buying it (benefits they seek from the venture), how they will use the venture, what they will be willing to pay, how the venture will be advertised and promoted, etc.)
6. The next thing that should be conducted is what should be the staffing plans, including what expertise will be needed to build (sometimes included in business plans) and provide the venture on an ongoing basis
7. Management plans, as to how you are going to lead the venture further.
8. Financial plans, as to what will be the cost factor, what will be the budget to conduct advertising, market research as well as marketing and other similar investments!
9. Appendices